Rebranding Culturally Insensitive Trademarks (Recorded Program)

Please join us for a panel discussion between: Anna Kim, Counsel for Brands and Content Intellectual Property, NBC Universal Professor Deborah Gerhardt, University of North Carolina Dr. Jake Beniflah, Executive Director, Center for Multicultural Science Sheila Fox Morrison, Partner, Davis Wright Tremaine LLP Moderator: Scott Commerson, Litigation Partner, Davis Wright Tremaine LLP From musical groups to sports franchises, businesses of all types are reconsidering their trademarks and branding in light of increased racial and cultural sensitivities. This interesting and timely panel will address the legal and business issues that arise when companies change their marks, as well as some of the considerations companies face in selecting new marks.